Philosophy & Approach

What’s in a name?

Carter Hales Design Lab was founded in 2011 under an ethos of curiosity and exploration, backed by three decades of igniting corporate and commercial success for clients worldwide.

We are ideators and strategists. Our roots are in award-winning graphic design, and we have evolved to offer full-spectrum marketing solutions to unique business puzzles.

We ask what if?  Sometimes that means smashing convention and pushing limits. We would rather have to rein it in than wonder what bold could have looked like.

Generating positive business outcomes also requires discipline and proven principles. Creativity for its own sake and that does not accelerate your enterprise is pointless.

But when fearless energy and exacting standards meet sound business strategy, good things happen.

It becomes an experiment gone right.